Segment Studio
Build smarter segments. Understand performance. Let AI guide the next move.
Segment Studio is Kavya’s segmentation and cohort engine—built on Kavya AI to turn segmentation into a true growth and risk instrument. Create segments manually with full control, or let Kavya AI automatically discover meaningful player groups based on real behavior patterns. Then track performance, predict outcomes, and receive clear recommendations tailored to each segment.
What Segment Studio does
Segment Studio helps teams answer the most valuable operational questions:
- Which segments drive the most value—and why?
- Where is performance leaking (conversion, retention, payments, bonus efficiency)?
- Which cohorts are rising, declining, or becoming risky?
- What should we do next for each segment—based on goals and constraints?
It combines segmentation, analytics, and AI-driven decision support in one place—designed for iGaming teams that need speed, clarity, and consistency.
AI cohort clusters
Segment Studio
Segment performance
AI guidance
How iGaming Segments are Created?
Manual Segmentation
Build segments with flexible filters: acquisition source, GEO, device, product preference; deposit behavior and payment success; bonus usage; engagement depth; risk signals. You define rules—Kavya tracks and measures with consistent KPI logic.
AI-Generated Segments
Kavya AI detects patterns humans miss: high-value clusters with early churn signals, payment-friction cohorts, bonus-sensitive groups, affiliate-driven anomalies. Each AI segment comes with an explanation of what defines it and why it matters.
What you see for every segment
Kavya AI on top of segmentation
Segment Predictions (AI)
Forecast outcomes such as expected retention, churn probability, deposit likelihood, value trajectory, and risk escalation probability for each segment.
Recommendations (AI)
Kavya AI suggests next steps: review value leakage, optimize incentives, elevate potential VIP cohorts, or fix operational friction in payments/support.
Communication Guidance (AI)
Guidance on timing windows and what type of experience or offer tends to work for similar cohorts—while keeping execution in your control.
Risk & Compliance Lens (AI)
Surface segments with concentrated dispute/chargeback exposure, suspicious archetypes, or those needing enhanced review thresholds.
Turn cohorts into outcomes
Segment Studio helps you move beyond static lists and manual spreadsheets. With Kavya AI, segments become living performance units—measured, predicted, and guided—so your team knows where to focus and what to do next.