Player 360
AI-powered player intelligence for faster decisions and smarter operations
Player 360 is Kavya’s complete player view—built on Kavya AI to go beyond visibility and deliver true player intelligence. It unifies gameplay, payments, bonuses, acquisition, support, and risk into one profile, then adds AI-driven analysis, predictions, and recommendations—so your teams can understand each player faster and respond with precision.
What Player 360 does?
Player 360 consolidates a player’s full operational footprint into a single, structured profile—and Kavya AI turns that profile into insight.
Instead of only showing what happened, Kavya AI helps answer:
- What is happening with this player right now?
- What’s likely to happen next?
- What are the strongest drivers behind their value or risk?
- What should the team do next—based on this player’s behavior and your goals?
Player 360 is designed for day-to-day iGaming operations: faster reviews, clearer decisions, and better outcomes—without jumping between tools or interpreting raw logs manually.
Player 360 - AI Intelligence
Player Health Summary (AI)
A short, plain-language overview of the player’s current state: value signals, engagement trend, payment friction, bonus dependency, and risk context—generated from the underlying metrics and timeline.
Value & Profitability Drivers (AI)
Kavya AI identifies what’s actually driving the player’s value: preferred products, betting intensity, bonus influence, payment reliability, and behavior shifts—so teams understand why a player is profitable (or not).
Predictive Signals (AI)
Player 360 includes predictions such as: churn probability, expected value forecast, deposit likelihood, and risk escalation likelihood—built for real iGaming behaviors.
Recommendations (AI)
Kavya AI generates recommended actions tailored to your workflows (no direct messaging). Examples: review payment friction, bonus efficiency check, VIP attention, risk review, segment for investigation.
These recommendations are configurable to match your team structure and policies.
Key metrics & sections
- GGR / NGR Contribution — Revenue contribution based on gameplay, with net context if applicable.
- Net Value — A clear profitability baseline: deposits minus withdrawals.
- Bonus Efficiency — Value generated vs promo cost (helpful to control incentive leakage).
- Margin Contribution (Sportsbook) — Contribution to margin where applicable.
- Deposit Attempts & Success Rate — Distinguishes real friction from low intent.
- Failure Reasons Distribution — Breaks down the most common failure types (where available).
- Preferred Payment Mix — Shows what methods/providers the player relies on.
- Withdrawal Velocity & Frequency — Helps identify behavior shifts and operational pressure.
- Turnover / Stake Intensity — Measures true engagement beyond logins.
- Session Frequency & Duration — Tracks activity patterns and behavioral drift.
- Product Preference Index — Casino vs sportsbook vs categories (where applicable).
- Peak Activity Windows — Most active hours/days for the player (useful for operations planning).
- Acquisition Source / Partner / Campaign — Attribution context connected to player outcomes.
- Cohort Benchmarks — Compare the player to similar peers (GEO/channel/product).
- Quality Signals — Identifies whether the player matches “high value” cohort patterns.
- Chargeback / Dispute Exposure — Tracks historical and recent risk indicators.
- Behavioral Pattern Flags — Configurable operational flags (e.g., rapid in/out, bonus cycling patterns).
- Watchlist Indicators — Internal review status and notes, if you use them.
- Support Ticket Volume & Categories — What issues the player repeatedly experiences.
- SLA Impact — Support delays correlated with deposits/retention drops (if connected).
- Experience Friction Index (AI) — Kavya AI blends support + payments + activity into a friction signal.
- Account status, KYC status, verification timestamps, country/GEO, currency, device type(s)
- Retention risk score, expected value score, friction score, risk escalation likelihood, next-best-action recommendation
Benefits of Player 360
Visibility + intelligence — not just a profile, but a player-level decision engine powered by Kavya AI
Faster reviews — reduce investigation time with AI summaries and structured timelines
Better profitability control — understand value, bonus impact, and friction in one place
Early warning — detect behavior shifts before they become revenue loss or risk exposure
Team alignment — consistent player metrics across ops, finance, marketing, and risk
Action-ready recommendations — clear, configurable next steps for your team
Turn player data into player intelligence
Player 360 turns every player into a clear story: what they do, what they’re worth, what’s changing, and what your team should do next. Built on Kavya AI and designed for iGaming, it brings speed, clarity, and confidence to every player decision.