Case Study (Anonymized)
Marketing Intelligence: Lower Costs, Higher Revenue
Challenge
The operator was spending across multiple channels and partners, but optimization was based on surface metrics and delayed reporting. CPA fluctuated, attribution confidence was inconsistent, and budget decisions weren’t reliably tied to downstream value. The team needed clarity on what was truly profitable—and where spend was leaking.
Results
Reduced wasted spend through tighter visibility into efficiency and cohort quality
Improved budget allocation toward the channels and campaigns driving profitable growth
Higher revenue performance driven by faster optimization cycles and clearer decision-making
What Kavya did
Book DemoDeployed Marketing Performance and Campaign dashboards with unified spend → funnel → value visibility
Activated Marketing Intelligence to connect acquisition performance to player quality and revenue contribution
Implemented Attribution Intelligence to increase confidence in source performance and reduce tracking blind spots
Used Segment Studio to compare cohort quality by channel (conversion, retention, bonus efficiency, net value)
Enabled Kavya Alerts for cost spikes, efficiency drops, and sudden upside opportunities across GEO/channel/campaign
Key takeaway
Marketing wins in iGaming when spend is measured by value—not just volume. Kavya Intelligence connects acquisition to outcomes, making optimization faster, smarter, and revenue-driven.