Case Study (Anonymized)
Acquisition Funnel Optimization: Scaling from 200 to 1,000+ FTDs
Challenge
The operator had steady traffic volume but inconsistent funnel performance. Registration-to-FTD conversion fluctuated, drop-offs were hard to pinpoint, and teams were optimizing without a single trusted view of the full acquisition journey.
Results
Scaled from ~200 FTDs to 1,000+ FTDs while maintaining conversion visibility and control
Faster identification of funnel weaknesses and quicker iteration cycles
Clearer allocation decisions across channels and markets based on cohort quality signals
What Kavya did
Book DemoUnified acquisition data across key sources into one governed funnel view
Built an end-to-end funnel dashboard (Click → Registration → Verification → Deposit → FTD)
Used Kavya Intelligence to identify the highest-impact drop-off steps by GEO, channel, device, and cohort
Activated Kavya Alerts to catch conversion degradation early and highlight upside opportunities
Used Segment Studio to isolate high-intent cohorts and low-quality flows for targeted optimization
Key takeaway
When the funnel is governed, visible, and continuously monitored, growth becomes a repeatable system—not a guessing game.